About me
Hey
I’m Erica, a Graphic Designer currently based in Sydney.
Born in Venice, Italy, I now call Australia home. With over a decade of experience across agency and in-house teams, I’ve led creative for leading Australian clients such as Qantas, Woolworths and nib, among others, working across campaigns, brand identity, digital and advertising.
Alongside this, I’ve worked independently, partnering with clients to create new brands or rethink existing businesses and eCommerce.
My work moves between strategy and execution, from shaping ideas and direction to crafting the design itself, with a strong focus on ideas, craft and detail.
I’m naturally good at reading people, which helps me understand what clients are really after and turn it into work that reflects their taste and goals.
Skill set
- Creative Thinking
- Crafting fresh and innovative design concepts that align with client needs, with creativity skills boosted at Award School, where several of my ideas made it to the wall.
- Illustration
- With a knack for creating original illustrations and icons, I’ve been drawing since I was a child, making it a natural part of my design toolkit!
- Brand Awareness & Identity
- Skilled in creating design choices that accurately represent a client’s brand identity while enhancing brand awareness.
- Art Direction
- Guiding creative visions to life, I craft visual narratives that captivate audiences and elevate brand messages in advertising.
- UI/UX Design
- Familiar with user experience and user interface design principles, ensuring intuitive and engaging designs.
- Web Design
- I create clean, engaging websites and newsletters. Figma and Sketch are among my tools.
- Motion Graphics and Video Editing
- Bringing designs to life with animated graphics that captivate and engage across digital platforms.
- Attention to Detail & Adaptability
- I ensure design consistency, accuracy, and high-quality visuals while staying flexible to tackle diverse projects with varying client requirements.
- Communication skills
- I thrive at presenting design ideas with flair, tuning into client needs, and collaborating with my team to bring our visions to life.
- Market Awareness
- I keep my finger on the pulse of design trends and industry best practices, ensuring my work is fresh and relevant!
Brand Lineup
Just a little humble brag. These are the brands I’ve teamed up with, bringing their vision to life one design at a time.
Darrell Lea
nib
Qantas
Woolworths
Bupa
Victoria Government
Paralympics Australia
TPG
Peoplecare
Catamount Trading