Nib International
This project was developed for nib International, marking a shift from the brand’s typically more traditional and functional advertising approach. The work explores a more vibrant and engaging visual direction, designed to better connect with a younger, global audience.
Date
June 2024
Role
Creative Direction - Illustration
The brief
The brief focused on engaging international students and working holiday makers in Australia during the International switching period. The goal was to stretch the core nib brand into a more expressive space, delivering social and OOH assets that feel bold, fun and highly visible, while keeping messaging simple and accessible.
