Every tap counts

A short animated video created for the Dark Conference in June 2025, helping Qantas demonstrate how simple it is to earn and redeem Qantas Points through everyday activities. The narrative follows Kate, a Frequent Flyer member, as she shops, pays bills, and enjoys daily routines that build her balance and unlock her next holiday. I curated the illustration style and directed the creative, ensuring the story aligned seamlessly with Qantas’ brand values while highlighting new partners and emphasising the simplicity of the program.

Date

September 2024

Role

Art Direction

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